WALMART
WhoKnewVille Holiday Ambiance

Project:

Walmart’s 2025 holiday campaign centered around the Dr. Seuss’ world of WhoVille WhoKnewVille, from the Christmas classic, How the Grinch Stole Christmas. in 2025 the Grinch is a changed man - and with the help of Mindy Lou Who and Walmart, they were able to deliver the perfect gifts to all the Who’s in WhoKnewVille.

As an extension of this campaign, and in partnership with Google, we created 3 ambient room experiences that were inspired by the sets created for TV/OLV. Each ambient room was fully shoppable and filled with gifting & hosting inspiration. Easter eggs from the beloved book filled the scenes for fans to discover, and QR codes were hidden throughout so fans could dive even deeper into Walmart’s WhoKnewVille universe.

As a bonus, we created a final room for fans to find - theGrinch’s Cave offered a quiet respit from the noise, noise, noise of the holidays.

Team:
GCD: Caitlin Fitzgibbons & Molly Crawford
CD: Lauren Brajczewski
ACD Art: Sarah Azulay Copy: Mere Staunch

Agency:
Fallon & Publicis

Partners:
Google & Sawhorse